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DrivenDirect
Case Study

A Toyota Dealership

20

Vehicles Sold

5,001

Texts Sent

908

Responses

53

Appointments Set

34

Appointment Shown

Social Events

Social Event Advantages

  • Host a trade-in or buyback event at your store to generate showroom traffic
  • Utilize Facebook to saturate your market with awareness of your event
  • Digital/social events create conversations - something direct mail cannot achieve
  • The team at Convergence establishes your Trade-In/Buy Back Facebook page, properly buys media in your market, and manages all comments and Facebook Messenger conversations
  • The Convergence team sets appointments and communicates the appointment schedule to your team on a regular basis

Our omnichannel approach creates opportunities to acquire quality pre-owned inventory and sell more vehicles via:

Facebook Advertising

HTML Email Campaign

YouTube Advertising

Testimonial

"I was very pleased with the results of my buyback event. Not only did I put 10 new vehicles on the road, but I also acquired 23 quality pre-owned vehicles, which would have cost me hours of time & thousands of dollars to acquire at the auction. These 33 transactions created over $100k of gross profit for my dealership and the team at Convergence made it easy."
Shane GunnGeneral Manager, Berglund Toyota

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Contact us today to learn more about how DrivenDirect can help your dealership grow.

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